About

We are a Christian music booking agency celebrating over 34 years in ministry-driven artist representation. We are committed to Christian music artists who use their platform and talent to reach communities all over the world for Christ.

1985

Jeff Roberts Agency begins in his garage with a 1958 IBM manual typewriter.

The first employee is hired as an agent and JRA becomes a two-person office.

2003

JRA signs Casting Crowns for what would begin a wonderful partnership.

2013

Jeff attains his license along the way, permitting the company to fly to regional events.

2015

JRA invests in new offices due to a growing team, located in the Nashville market.

2020

JRA created and implemented a pandemic appropriate model for touring. This tour became the second largest touring entity in 2020 according to Pollstar.

1968

Jeff grew up in a musical family, his father Kenny Roberts and sons began playing together at a young age.

1983

Jeff moves from Michigan to Nashville to support Leon Russell with a country blues album.

1992

JRA purchases its first office building until the team eventually moves to a new building in 2006.

2012

JRA opens a new division called Ovation Artist Group and begins working with performing arts centers, general market festivals, fairs and symphonies.

2016

For King and Country is the first new artist to headline the biggest national tour in Christian Music.

2018

As the team grew, so did our ministry partnerships with artists and buyers.

2021

After the first pandemic year, JRA was blessed to continue serving artists and buyers.

Today

JRA has grown to become a full-service booking agency with over 85 years of combined experience representing some of the industry's top-recognized artists. JRA services thousands of events per year including: church events, youth conventions, conferences, college events, festivals, fairs, and amusement park events, with both Christian and mainstream promoters across the United States and internationally.

  • 1968

    Jeff grew up in a musical family, his father Kenny Roberts and sons began playing together at a young age.

  • 1983

    Jeff moves from Michigan to Nashville to support Leon Russell with a country blues album.

  • 1985

    Jeff Roberts Agency begins in his garage with a 1958 IBM manual typewriter.

    The first employee is hired as an agent and JRA becomes a two-person office.

  • 1992

    JRA purchases its first office building until the team eventually moves to a new building in 2006.

  • 2003

    JRA signs Casting Crowns for what would begin a wonderful partnership.

  • 2012

    JRA opens a new division called Ovation Artist Group and begins working with performing arts centers, general market festivals, fairs and symphonies.

  • 2013

    Jeff attains his license along the way, permitting the company to fly to regional events.

  • 2015

    JRA invests in new offices due to a growing team, located in the Nashville market.

  • 2016

    For King and Country is the first new artist to headline the biggest national tour in Christian Music.

  • 2018

    As the team grew, so did our ministry partnerships with artists and buyers.

  • 2020

    JRA created and implemented a pandemic appropriate model for touring. This tour became the second largest touring entity in 2020 according to Pollstar.

  • 2021

    After the first pandemic year, JRA was blessed to continue serving artists and buyers.

  • Today

    JRA has grown to become a full-service booking agency with over 85 years of combined experience representing some of the industry's top-recognized artists. JRA services thousands of events per year including: church events, youth conventions, conferences, college events, festivals, fairs, and amusement park events, with both Christian and mainstream promoters across the United States and internationally.

Stay up to date

Start planning your event

Find an Artist