About
We are a Christian music booking agency celebrating over 34 years in ministry-driven artist representation. We are committed to Christian music artists who use their platform and talent to reach communities all over the world for Christ.
1985
Jeff Roberts Agency begins in his garage with a 1958 IBM manual typewriter.
The first employee is hired as an agent and JRA becomes a two-person office.
2003
JRA signs Casting Crowns for what would begin a wonderful partnership.
2013
Jeff attains his license along the way, permitting the company to fly to regional events.
2015
JRA invests in new offices due to a growing team, located in the Nashville market.
2020
JRA created and implemented a pandemic appropriate model for touring. This tour became the second largest touring entity in 2020 according to Pollstar.
1968
Jeff Roberts grew up in a musical family, his father Kenny Roberts and sons began playing together at a young age.
1983
Jeff moves from Michigan to Nashville to support Leon Russell with a country blues album.
1992
JRA purchases its first office building until the team eventually moves to a new building in 2006.
2012
JRA opens a new division called Ovation Artist Group and begins working with performing arts centers, general market festivals, fairs and symphonies.
2016
For King and Country is the first new artist to headline the biggest national tour in Christian Music.
2021
As the team grew, so did our ministry partnerships with artists and buyers.
After the first pandemic year, JRA was blessed to continue serving artists and buyers.
JRA has grown to become a full-service booking agency with over 85 years of combined experience representing some of the industry's top-recognized artists. JRA services thousands of events per year including: church events, youth conventions, conferences, college events, festivals, fairs, and amusement park events, with both Christian and mainstream promoters across the United States and internationally.